How Smaller Software Vendors Can Align with GSA's OneGov Strategy
GSA's OneGov initiative is reshaping how the federal government buys IT software and while the spotlight is currently on major vendors like Google, Adobe, and Salesforce, the implications extend far beyond the big players.
Pricing Isn’t Enough: Why Federal Tech Vendors Need to Show Value, Not Just Cost
Federal IT spending continues to grow, but how agencies choose technology partners is changing fast. GSA’s OneGov initiative and the Department of Government Efficiency (DOGE) mandate are redefining what it means to be a competitive vendor in today’s procurement landscape.
5 Steps to Create a Successful Federal GTM Strategy
At Marion Square, we rely on market research to point our clients in the right direction for funding, with the ultimate goal of creating a healthy and solid pipeline. Each year, the Federal Government releases their budget request for the following fiscal year in March (FY25’s budget requests were just released this past March) – while there is still some time before it gets passed, it’s important to review the budget to identify where agencies are planning on spending their money to create a successful Federal Go To Market.
Determining your Total Addressable Market (TAM) for Government - IQT Webinar Recap
Late last year, I had the opportunity to participate in an In-Q-Tel (IQT) webinar and present the concept and value of determining the Total Addressable Market (TAM) for Government to IQT portfolio companies. In the commercial space, the TAM is everyone/every organization that a company could potentially sell to, the TAM we at Marion Square have developed for Government, takes this to a more detailed level. Since Government agencies are strictly confined by their budget cycles and certification requirements (think FedRAMP) we believe organizations should take these items into consideration when developing their TAM.