Federal Value Alignment Program
The rules of federal selling have changed.
Under the new Department of Government Efficiency (DOGE) and directives like OMB 25-22, agencies are no longer buying based on features they’re buying based on outcomes. Every purchase must now demonstrate cost-efficiency, measurable ROI, mission alignment, and procurement flexibility.
A new era for Government Procurement
The establishment of the Department of Government Efficiency (DOGE) under the new administration has initiated a significant shift in federal contracting priorities.
Key Change: Emphasis on cost savings, return on investment (ROI), and operational efficiency.
What it Means: Traditional sales approaches that focus solely on technical requirements are no longer sufficient.
Impact on Sales and Marketing Teams: Technology companies must now demonstrate clear ROI, cost savings, and increased efficiency to win and maintain federal contracts.
Marion Square’s Federal Value Alignment Program is built for sales & marketing leaders who want to stay ahead of the shift.
We help your team pivot from technical selling to value-based selling by developing the actual messaging, proof points, and positioning that resonate with today’s federal buyers. This isn’t theory we partner directly with your teams to define agency-specific value drivers, craft sales and proposal narratives, and map those to proven acquisition pathways like GSA MAS, SEWP, BPAs, and OTAs.
From executive value propositions to field-level talk tracks, we equip your entire team with the tools and language needed to accelerate sales, justify funding, and win in an environment where demonstrated impact is the new currency.
Download Example Engagement
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The only way to find out if we can add muscle to your efforts and make sure we are a great fit – is to talk to us. Please connect directly by emailing us, or by filling in the form.
We are located in:
Washington D.C.
Palo Alto CA