Aligning Sales Strategies with DOGE Priorities: Navigating the New Federal Marketplace
The federal government is the world’s largest IT buyer, but as any successful vendor knows, it’s also one of the most complex markets to master — especially in a time of change.
The federal buying landscape is undergoing a fundamental transformation. With the rise of the Department of Government Efficiency (DOGE), agency decision-makers are now laser-focused on one thing: results. Features and functionality alone no longer win contracts — vendors must clearly demonstrate how their solutions drive measurable business outcomes aligned to mission priorities.
Join Marion Square, Force Management, and Carahsoft online for an event exploring how forward-thinking companies are reshaping their go-to-market strategies to win in this new environment. Attendees will learn how to speak the language of value, using a proven framework that ties solutions directly to what agencies now prioritize: cost reduction, risk mitigation, productivity gains, and mission-aligned outcomes.
Key takeaways include:
How DOGE is changing the rules of federal procurement
A breakdown of the value-drivers federal buyers care about now
Strategies for translating technical capabilities into quantifiable impact
Tips for arming sales teams with messaging that resonates in today’s market
Real-world examples of companies who’ve successfully repositioned and won
Whether you're a growth-stage innovator or an established vendor, this session will equip you with the tools to lead with value, align with agency priorities, and thrive in a government market that demands efficiency and accountability.
Webinar Recording from May 21, 2025
info@marion-square.com