Federal Market Assessment
Entering the federal market does not have to mean years of unfocused outreach, costly trial-and-error, or pursuing opportunities that were never likely to convert. Marion Square helps technology companies identify where real federal demand exists, prioritize the opportunities with the highest probability of success, and establish the fastest path to contract.
Build a pricing model designed for how the Federal Government buys
Marion Square helps technology companies develop Federal pricing and packaging strategies that are competitive, scalable and aligned with how government customers procure and deploy technology. We combine market benchmarking, Federal acquisition research and commercial-model analysis to determine not only what to charge, but how to structure the offering for the Federal market.
Your Roadmap to Federal Revenue
The right Federal pricing strategy answers more than “What should we charge?” It defines how an agency can buy, deploy and expand your technology.
The goal is a commercial model that supports initial Federal adoption without leaving significant value on the table as deployments grow. This reflects the structure of the delivery you built: the Fulcrum analysis explicitly separates the software subscription from deployment and specialized engineering, while also creating different program and enterprise deployment rights and a scalable pricing mechanism.
We evaluate your existing commercial model against relevant Federal and enterprise benchmarks, then develop a pricing architecture tailored to your technology, target customers and growth strategy. This can include:
The goal is not to copy a competitor's pricing model. It is to establish a defensible commercial structure that supports Federal adoption while allowing revenue to scale as customer adoption grows. That's exactly the approach reflected in the pricing analysis you just completed.
What You Receive
Marion Square delivers a recommended Federal pricing and packaging architecture your team can take to market, including recommended pricing structure, packaging and tiers, pilot structure, scaling methodology, deployment and services pricing, and a clear path from initial adoption to larger production deployments.
This mirrors the commercial architecture developed in the example engagement, where the final model distinguished recurring software, deployment services and specialized engineering rather than bundling everything into a single price.
Built for the Federal Market
Federal organizations vary enormously in size, procurement approach and deployment requirements. Pricing needs to be simple enough for government customers to understand and procure, while flexible enough to support expansion. Marion Square brings together Federal market knowledge, competitive research and commercial strategy to develop pricing that works not just on paper - but in the market.
Turn your technology into a Federal offering built to sell and scale.
Let’s get in touch.
The only way to find out if we can add muscle to your efforts and make sure we are a great fit – is to talk to us. Please connect directly by emailing us, or by filling in the form.
We are located in:
Washington, D.C., Charleston, SC and Palo Alto, CA