5 Steps to Create a Successful Federal GTM Strategy
Federal Sales Planning Abbey Ball Federal Sales Planning Abbey Ball

5 Steps to Create a Successful Federal GTM Strategy

At Marion Square, we rely on market research to point our clients in the right direction for funding, with the ultimate goal of creating a healthy and solid pipeline. Each year, the Federal Government releases their budget request for the following fiscal year in March (FY25’s budget requests were just released this past March) – while there is still some time before it gets passed, it’s important to review the budget to identify where agencies are planning on spending their money to create a successful Federal Go To Market.

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Government Industry Days - A Front Row Seat to New Opportunities
Federal Sales Planning Abbey Ball Federal Sales Planning Abbey Ball

Government Industry Days - A Front Row Seat to New Opportunities

Our clients are always looking for new ways to get in front of potential Government customers and meeting new teaming partners. One of our primary recommendations is to participate in Government hosted Industry Days. Industry Days are typically held by a specific Program Management Office (PMO) soliciting and gathering vital information for an upcoming Request for Proposal (RFP).

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The Rise and Importance of Open-Source Intelligence (OSINT)
Federal Sales Planning Harvey Morrison Federal Sales Planning Harvey Morrison

The Rise and Importance of Open-Source Intelligence (OSINT)

According to market analysis the space is large, around $7B today, and is expected to grow at 28% CAGR annually thru 2030 when the market will be approximately $36B. Global Open Source Intelligence Market Size $36,241.2Mn 2030 (custommarketinsights.com) Law Enforcement followed by Government Intelligence Agencies and Defense Intelligence Agencies are by far the largest customers for OSINT technologies.

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Preparing for PQE
Federal Sales Planning Harvey Morrison Federal Sales Planning Harvey Morrison

Preparing for PQE

Prepare for PQE: M-23-18 (whitehouse.gov)- June 2023

• Ensure that requirements under:

o NSM-10-US becomes a leader in QIS while mitigating risks to systems vulnerable to Cryptographic Resistant Quantum Computer. )CRQC)

o M-23-02-provides guidance on transitioning to PQE

o NMM-2022-09- outlines Zero Trust Security principles

are made transparent in FY 25 Budget submissions.

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